WCCO-TV and WCCO Radio will combine their websites, likely before the end of the year and under the WCCO.com banner. “It’s something we’re working on,” is all TV-side PR director Kiki Rosatti will divulge.
It’ll be interesting to see whose design triumphs, or if a new template emerges.
WCCO Radio’s look is almost legendarily bad, a riot of sponsor come-ons that overwhelm content. The site is capped by the single most excruciating, page-view-repelling ad ever invented: an animated Dave Lee traipsing across the home page, uttering the same chucklehead script with the same chucklehead sponsor every single time you land there.
I know you have to make a buck, folks, but competitors couldn’t have designed it better.
The TV side offers more sophistication — a lot more than say, the CBS New York site, where the media sites have been combined. Depending on which metric you use, WCCO-TV is often the second most popular local media site in town, so corporate poohbahs better make sure what they demand is an improvement.