WCCO TV, radio websites will combine — but will the single worst local web ad die?

WCCO-TV and WCCO Radio will combine their websites, likely before the end of the year and under the WCCO.com banner. “It’s something we’re working on,” is all TV-side PR director Kiki Rosatti will divulge.

It’ll be interesting to see whose design triumphs, or if a new template emerges.

WCCO Radio’s look is almost legendarily bad, a riot of sponsor come-ons that overwhelm content. The site is capped by the single most excruciating, page-view-repelling ad ever invented: an animated Dave Lee traipsing across the home page, uttering the same chucklehead script with the same chucklehead sponsor every single time you land there.

I know you have to make a buck, folks, but competitors couldn’t have designed it better.

The TV side offers more sophistication — a lot more than say, the CBS New York site, where the media sites have been combined. Depending on which metric you use, WCCO-TV is often the second most popular local media site in town, so corporate poohbahs better make sure what they demand is an improvement.

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Comments (10)

  1. Submitted by John Olson on 10/01/2010 - 07:53 am.

    One can only imagine what the late, great Steve Cannon (and all of the little Cannons) would have thought of the current ‘CCO radio website.

  2. Submitted by sean mckenna on 10/01/2010 - 08:31 am.

    I stopped viewing the WCCO radio website because of that silly Dave Lee advertisement. Trend, be gone!

  3. Submitted by Andy Kruse on 10/01/2010 - 08:44 am.

    WCCO.com is No. 2 in town according to comScore: http://www.ibsys.com/local-media-reach/august-2010/

  4. Submitted by Matthew Steele on 10/01/2010 - 12:36 pm.

    Of all things, I cannot understand why they did not combine studios when CCO-TV did their expansion a few years ago. It seems like there would be a lot of cost-avoids by having one newsroom for all CBS local media.

  5. Submitted by Arito Moerair on 10/01/2010 - 12:47 pm.

    WCCO radio has a website? Why?

  6. Submitted by Randy Allar on 10/01/2010 - 01:40 pm.

    One could only imagine what Cannon would think of WCCO, period.

  7. Submitted by Ginny Martin on 10/01/2010 - 02:35 pm.

    I don’t care much about their websites. I wish WCCO-TV would broadcast a little news. Mostly I watch the evening news with the mute on, moving from one channel to another to see where I can find news. Or I leave it off altogether.
    Dave Moore and some of the earlier WCCO news greats are undoubtedly rolling in their graves.

  8. Submitted by M L on 10/01/2010 - 04:42 pm.

    If they move to the CBS NYC model, you’re not going to be able to find anything. Compared to the old site, they’ve really downgraded what was previously there.

    I’m hoping they move to something pretty similar to the current wcco.com site.

  9. Submitted by Francis Ferrell on 10/01/2010 - 11:45 pm.

    I guess the CBS corporate bean counters are striking again. Combining both websites into one maybe great for the 21st Century whiz kids but will you have great news, politics, or sports combined “in-depth” coverage that both radio and/or TV have and could better provide ?

    Since CBS has been down sizing both WCCO 830AM and channel 4 over the past year or so, will the “Good Neighbor” and “4 for You” survive with the great traditions established over the past 80+ years?

    WCCO-AM and TV are very unique broadcast entities like nowhere else in the USA. I just hope CBS doesn’t screw it up by making WCCO into something it isn’t meant to be.

  10. Submitted by John O'Sullivan on 10/02/2010 - 10:25 am.

    Here’s my wish for the new WCCO site: They need to emphasize their video content. A new visitor to the site could be led to believe they’re a print company – just look at the screen real estate their video player gets versus their copy on a typical story page. They’ve invested so much in a beautiful studio and HD cameras, yet their video player that accompanies most stories is tiny and pixelated. Look at the 60 Minutes website for an ideally sized video player. Also, they need to make it so the MLS Online ad (or whatever sponsor they get in the future) doesn’t play every. single. time. i play one of their videos. It really turns me off of watching more content. At least make it every other time.

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