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November radio ratings: A good month for right-wing talk

November not only brought good news for Republicans, but for their local media cheerleaders.

November not only brought good news for Republicans, but for their local media cheerleaders. Meanwhile, what’s the problem with KS95?

The November Arbitrons showed big one-month jumps for K-Talk (from a 3.1 to 3.6 percent share of the Twin Cities listening audience 6 or older, 6 a.m. to midnight) and The Patriot (0.9 to 1.3). Everybody loves an electoral winner, I guess, even if that guv’s race probably didn’t go the right way.

Meanwhile, it was a rough month for Hubbard Broadcasting.

KS95 — a perennial Top 4 station in this market — fell to seventh with a 5.3 share. As recently as April, KS95 had a 7.1 share; this was the station’s seventh straight monthly decline.

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Hubbard’s sports station, 1500 ESPN, plunged from a 4.1 to 2.4, but that’s to be expected now that the Twins season is over. The local ESPN flagship’s number is 0.5 above last November, before it was rebranded as all-sports.

Here’s the market’s Top 5 and how they track:

WCCO cracks the Top 4 only by attrition. The Good Neighbor’s number (5.6) is down from a year ago. It’s just that KS95 has plunged, #5 93X is puttering along at recent lows, and #6 KOOL is bouncing within its traditional range.

If we just look at the talk stations, you can see KFAN and 1500 do their annual do-se-do:

Though KFAN surges during Vikings season and 1500 falls when the Twins bow out of the playoffs, both stations are above their year-earlier number. You can also see some seasonality for K-Talk, perhaps indicating their listenership tunes into the Twins and 1500, but then bounces back to conserva-yakking in the dark winter months.

Here’s the Top 25 chart, with some random observations:

MPR News (4.5) fell off just a bit from October’s 4.7, perhaps because the election is over. The station is still tracking below last year’s numbers, but within a fairly narrow band since this summer.

The Current (2.0) is flat, but this is its fourth straight month in the 2s, numbers not seen in over a year.

KQ (8.4) had a nice little gain after four months in the 7s. Still, Tommy B’s home was in the 9s as recently as April. There might be a Twins bump here, too.

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Not to overlook the big winner: For the sixth month in a row, Country K102 finished atop the ratings. 

We’ll start to enter the Holiday Music Distortion Field in December — with a new entrant, MPR Classical, playing all-seasonal tunes! — so stand by for Kringle-related ratings noise.