November radio ratings: A good month for right-wing talk

November not only brought good news for Republicans, but for their local media cheerleaders. Meanwhile, what’s the problem with KS95?

The November Arbitrons showed big one-month jumps for K-Talk (from a 3.1 to 3.6 percent share of the Twin Cities listening audience 6 or older, 6 a.m. to midnight) and The Patriot (0.9 to 1.3). Everybody loves an electoral winner, I guess, even if that guv’s race probably didn’t go the right way.

Meanwhile, it was a rough month for Hubbard Broadcasting.

KS95 — a perennial Top 4 station in this market — fell to seventh with a 5.3 share. As recently as April, KS95 had a 7.1 share; this was the station’s seventh straight monthly decline.

Hubbard’s sports station, 1500 ESPN, plunged from a 4.1 to 2.4, but that’s to be expected now that the Twins season is over. The local ESPN flagship’s number is 0.5 above last November, before it was rebranded as all-sports.

Here’s the market’s Top 5 and how they track:

WCCO cracks the Top 4 only by attrition. The Good Neighbor’s number (5.6) is down from a year ago. It’s just that KS95 has plunged, #5 93X is puttering along at recent lows, and #6 KOOL is bouncing within its traditional range.

If we just look at the talk stations, you can see KFAN and 1500 do their annual do-se-do:

Though KFAN surges during Vikings season and 1500 falls when the Twins bow out of the playoffs, both stations are above their year-earlier number. You can also see some seasonality for K-Talk, perhaps indicating their listenership tunes into the Twins and 1500, but then bounces back to conserva-yakking in the dark winter months.

Here’s the Top 25 chart, with some random observations:

MPR News (4.5) fell off just a bit from October’s 4.7, perhaps because the election is over. The station is still tracking below last year’s numbers, but within a fairly narrow band since this summer.

The Current (2.0) is flat, but this is its fourth straight month in the 2s, numbers not seen in over a year.

KQ (8.4) had a nice little gain after four months in the 7s. Still, Tommy B’s home was in the 9s as recently as April. There might be a Twins bump here, too.

Not to overlook the big winner: For the sixth month in a row, Country K102 finished atop the ratings. 

We’ll start to enter the Holiday Music Distortion Field in December — with a new entrant, MPR Classical, playing all-seasonal tunes! — so stand by for Kringle-related ratings noise.

Comments (6)

  1. Submitted by Mark Ohm on 12/03/2010 - 10:15 am.

    The Cities 97 seems to have had a big drop. Their music playlist seems to have been market-tested to death. There’s no spark or newness or interesting new artists. Bland Bland Bland.

  2. Submitted by Tim McNeill on 12/03/2010 - 10:55 am.

    WCCO radio sure has been hurt with the loss of most of their sports rights. And, they don’t seem to be getting any help with Tafoya. I wonder how long she will hold that spot before someone over there makes a change.

  3. Submitted by Hal Davis on 12/03/2010 - 11:55 am.

    == a new entrant, MPR Classical, playing all-seasonal tunes! ==

    Each year I try avoid hearing “Jingle Bell Rock,” with limited success.

    I had noticed more seasonal fare on MPR Classical, but found myself enjoying it more than I expected. One unexpected delight: Percy Grainger pounding the keyboard on Tchaikovsky’s “Waltz of the Flowers” from “The Nutracker.”

  4. Submitted by Kimbers Cadieux on 12/03/2010 - 12:39 pm.

    While K-Talk is going up, the same host personalities television ratings are going down. I have no clue what it means, I just find it interesting.

  5. Submitted by Thomas Swift on 12/03/2010 - 03:19 pm.

    AM 950 recently hired two personalities which struck me as among the most inane I’ve ever heard….looks like the other listener agrees with me.

  6. Submitted by Terry Hayes on 12/03/2010 - 08:07 pm.

    People need to hear Nancy Nelson at 5 p.m. weekdays on AM950. She’s the best.

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