Turns out there’s plenty of interest in Gov. Mark Dayton’s radio show after all. Deputy Chief of Staff Andrea Mokros confirms an AP tweet that five entities are bidding:
One hour? Two hours? Drive time? Mokros says no details are being released at this point, and I haven’t had a chance to call the stations yet.
WCCO and MNN are the incumbents, having teamed up to air broadcasts during the Ventura and Pawlenty administrations. In the last pre-holiday ratings, WCCO had a 5.6 percent share of the Twin Cities listening audience aged 6 or older.
Way down the ratings scale — 0.7 percent share — is AM950, the lefty “Voice of Minnesota,” a.k.a. “What’s Left is the Truth,” once home to Al Franken in his broadcast days. The station recently hosted the “Blue State Ball” where the governor issued a full-throated defense of his policies and criticized Pawlenty.
Public station KFAI, which is not part of MPR’s network, registered a mere 0.2 percent share in November, but was doing citizen media before citizen media was cool. Last year, its news division won multiple Page One awards from the Minnesota Society of Professional Journalists.
Lest you be worried the lefties will toss the governor softballs, they have no control over the broadcast. Then again, the governor’s staff does, so it will be as smoochy as Dayton wants it to be.
BringMeTheNews is, as far as I know, the first online outlet to bid. It’s not online-only, however: Rick Kupchella’s outfit provides newscasts to many commercial stations throughout the state, and could conceivably engineer some sort of Minnesota network. BMTN also pulled off a well-received gubernatorial debate last year.