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Bill would require Minnesota to sell ads in legislative media

At a time when the media are fighting for every ad dollar, one legislator wants to provide some competition … from the legislature itself.

Minnesota State Rep. Torrey Westrom (R-Elbow Lake) has introduced a bill mandating the House and Senate “must solicit paid advertising in weekly news magazines published by legislative staff and accept donations and solicit sponsorships for media productions that provide the public access to legislative proceedings.”

State Rep. Torrey Westrom
State Rep. Torrey Westrom

That’s right; United Health could conceivably sponsor a health-care debate, a 3M spot could pop up during an environmental debate and the Vikings could buy a full-page ad next to a Session Weekly stadium-wars story. 

Westrom says the concept came after reviewing bills introduced over the past decade. Republicans re-took the House in November after four years in the minority.

Still, Westrom, who sits on the House legislative administration committee, admits the legislation isn’t likely to pass this year; it lacks a Senate sponsor. “It’s just one more idea for the committee to consider,” he says.

Westrom has not sought a fiscal analysis of how much the concept could bring in; he guesses “hundreds of thousands or a few million” over a couple of years. In these deficit-wracked days, every dollar matters, but given the buy’s proximity to power, the notion might make a Capitol-focused publication’s ad salesperson lose lunch.

Ethicists, too. Ads from companies or groups involved in legislation represent the very definition of conflict of interest, especially since the bill appropriates the money “to the house of representatives or the senate, as applicable.”

Responds Westrom, “I can conceive how the appearance of a conflict could be generated, but I think there could be policies implemented to avoid any conflicts or the preception of any conflicts. It would be much like we already do with the campaign finance board, whereby there may be some limitations on who can advertise or how conflicts are handled up front. The details would need to be worked out, but ample guidance and precautions could be taken.”

Comments (4)

  1. Submitted by Tim Walker on 03/29/2011 - 05:04 pm.

    As a citizen, and as a former writer for Session Weekly, I am appalled by this proposal.

  2. Submitted by Jon Ellis on 03/29/2011 - 07:48 pm.

    If such a plan were to include legislative TV coverage, it could put the statewide distribution of legislative TV on the Minnesota Channel in jeopardy if the ads don’t meet FCC rules for non-commercial stations.

  3. Submitted by will lynott on 03/29/2011 - 07:55 pm.

    I have a better idea. No, several to be truthful. First, I think police, sheriff, and highway patrol cars, as well as fire trucks, should be covered with advertising, you know, like the city buses. They could command top dollar, since they’re mobile and hit tens of thousands of potential customers every day. Wow, think of the revenue.

    Next, I think the state should erect billboards in the capitol square area between the capitol and the freeway. And (how’s this for out of the box thinking), there should be PREMIUM billboards on top of the capitol itself! Yeah!

    But, why stop there? Put billboards on top of MnDOT, the state office building, Centennial–Hey! I think we’re on to something here!

    Finally, I think legislators should wear jackets that have advertising on them! Like the NASCAR guys How about that? Of course, to keep faith, they would only wear advertising from the corporations that have bought and paid for them. This would serve a second purpose–it would show the public whose water Westrom and his ilk are carrying.

    I say, go for it! This is just the beginning!

  4. Submitted by Hal Davis on 03/30/2011 - 07:53 pm.

    I commend Mr. Lynott for his NASCAR-ads-on-legislators suggestion.

    Is there a Koch Bros logo? It would be ubiquitous. Since they own Georgia-Pacific, makers of Quilted Northern, wrapping these folks in TP may be an alternate solution.

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