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Minnesota Daily veteran starts own paper, on verge of profit

You think you’re committed to journalism? You are probably not as committed as Dan Robrish.

Robrish — a former Minnesota Daily and New Ulm Journal reporter — emptied his life savings, leeched off his parents, and now has a 600-circulation paper in Elizabethtown, Pa., near the state capital in Harrisburg. According to Editor & Publisher, Robrish is the Elizabethtown Advocate’s “advertising director, circulation manager, reporter, editor, and delivery boy all rolled into one.”

That explains how a guy without a car can now say of his year-old operation, “I think I’m going to be turning a profit finally.”

Robrish, who worked at the Daily from 1993 to 1995, got tired of covering mayhem as the night breaking news reporter for the Associated Press Philadelphia bureau, so he filled a hole in a 12,000-person town that lost its corporate paper in 2009. Yeah, 600 subscribers isn’t a ton, but it sounds like Robrish is in it to win it, and good for him.

The Advocate isn’t really online, but you can check out its Facebook page here.

[Hat tip: J.S.]

Comments (2)

  1. Submitted by Dan Robrish on 03/07/2011 - 03:41 pm.

    Thanks for this, but a correction is in order: I didn’t have a car for the last five years that I lived in Philadelphia, but I bought a 2006 Chevy Cobalt car in December of 2009 just after I rented an apartment in Elizabethtown. It would be next to impossible to run this business without a car.

  2. Submitted by Dan Robrish on 03/07/2011 - 03:50 pm.

    Thanks for the speedy correction.

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