Hours after Minnesota Timberwolves executive Chris Wright announced on WCCO Radio that his team was moving from KFAN, KFAN announced it has signed the Minnesota Wild from WCCO.
The Wild deal is for three years beginning next season. While the club controls the broadcast and hires the talent, Clear Channel operations manager Gregg Swedberg says, “We would never even think of changing the announcing team. We love Bob Kurtz and Tom Reid.”
The Wild got a bigger rating on WCCO than the Wolves did on KFAN, though neither team got much above a 1 percent share of the nighttime audience. It will be interesting to see if the team or station matters more to next year’s number.
Both deals involve the team paying carriage fees to the stations. Those fees, more than the limited ad opportunities stations get from the club, are the name of this particular game. It’s believed KFAN will see more dough from the Wild than Wolves.