Michele Tafoya will step down as WCCO-AM’s afternoon host; John Williams will get the 3-6 p.m. slot next week, according to a staff memo from WCCO market manager Mick Anselmo.
Tafoya’s ratings haven’t been high: in November, she grabbed 3.5 percent of men 25-54, the core talk listenership. WCCO is content with an older 35-64 demographic, but 13th place here — behind KFAN, 1500ESPN, Twin Cities NewsTalk and MPR News — wasn’t great.
That said, Williams’ 9 a.m. to noon show finished 17th in the same demographic, with a 1.4 percent share.
Here’s Anselmo’s memo:
I have some announcements to share with you regarding programming on WCCO:
1. Michele Tafoya has decided to spend more time with her family. Consequently, Michele will be cutting back on her duties with WCCO. With two full-time jobs and a beautiful family, it comes as no surprise to anyone, especially me. She’s an immense talent, driven and focused, but her new role at NBC includes an Olympic assignment as well as the Super Bowl, and is even more demanding of her schedule. Michele will step away as our regular afternoon host effective this Friday, but will continue with Super Bowl updates through Super Bowl weekend. She will remain with us as a fill in host and commentator, and will continue to do endorsements for our clients.
2. I’m pleased to announce that, effective January 30th, John Williams will move to 3-6pm on WCCO! John’s entertaining and thought provoking talent are an important factor in the growth of WCCO. He is the perfect choice to take over afternoon drive and follow the tradition that was established by legendary broadcasters like Steve Cannon, in a contemporary style that will resonate with Minnesotans of today.
3. Last, but not least, Kyle Shiely is being promoted to full-time Producer. Kyle’s versatility and passion for radio are well-known among the programming staff. As full-time Producer, he will take on more responsibilities, while continuing to assist Bob and his staff as he has since his arrival at WCCO.
Please join me in congratulating Michele, John and Kyle in their new roles with WCCO!