Frisch replaced local broadcasting legend Marc Kalman, who retired Dec. 16. Frisch is a company lifer, starting at the shop 25 years ago, rising to sales director and eventually adding the G.M. job.
Despite KQ’s decline — which company officials have blamed in part on new ratings technology (see page 12) — Cumulus stayed in-house in the Frisch-for-Kalman switchover. Cumulus absorbed KQ’s bankrupt precedessor, Citadel Broadcasting, in mid-2011.
The Atlanta-based company has a rep among locals as a particularly hard-nosed, centrally run shop, and given the numbers, several insiders expect larger blood-letting. I’ve heard some talk that Cumulus installed a regional manager as G.M., possibly on an interim basis; company officials have not returned calls.