Twins’ new-stadium ticket prices stay in the rational ballpark

When a new stadium comes on line, people tend to complain about prices. And as the economy continues to dip into the dirt like a wild pitch, discretionary income becomes oh-so-unavailable.

That’s why the Twins announcement today about the team’s 2010 season-ticket prices in newly named Target Field was encouraging.

Maybe it’s called Target Field because the price tags won’t cause heartburn.

Single-game ticket prices weren’t released.

Bottom line: Of the 38,100 seats available to the general fan — not in suites or fancy club seats — 13,600 of them, or 36 percent, will cost $20 a game or less; 3,500 of those will cost $12 or $10.

Sure, there are plenty of $50 tickets and some reaching toward $300. And, as we noted earlier this year, there are $200,000 luxury suites.

But, even as Wall Street staggers, this market can bear numbers like that, I think. Indeed, this is a high-end ticket market; expensive seats are always the first to go.

It’s those whopper tickets and premiums seats that, essentially, subsidize the so-called “cheap” seats. If $20 sounds like a lot, have you been to a concert recently? A $20 Twins ticket is more than $5 cheaper than the national average for a Major League ducat today.

Two years from now, it’ll be an even bigger bargain. Average NFL ticket price this season, according to Team Marketing Report: $72.

It is increasingly clear that sports is not recession-proof. The Twins, who need to fill a new ballpark 81 days a season for a bunch of years, seem to have grasped that reality.

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Comments (1)

  1. Submitted by Tony Wagner on 09/19/2008 - 12:16 pm.

    The prices do seem reasonable, compared to a lot of new parks; however, it is still notably worse than the Dome. There are fewer $20 reserved seats in the outfield, which are generally the best affordable family seats, not to mention the complete elimination of the 9,000 general admission “Cheap Seats,” some of which are actually great values. And the top deck around the infield and down the foul lines, while similar in price to the Dome and better oriented to the field, are also much higher and further back from the action. Tell me you want to introduce your kids to Major League Baseball where they can’t even see the players. Perhaps they should also factor in the cost of binoculars…?

    Sometimes it seems as if the only truly compelling reason for building this ballpark, from the public’s perspective, was to properly orient the seats to face the infield. It is a high price to pay for little neck comfort: the public gets fewer seats, at higher prices, and the complete elimination of the cheapest, most accessible seats in the park. And the outdoor aesthetic, but the lack of a roof cuts both ways, and that always seemed like more of an emotional argument than anything else.

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