Open up and say, “myoptumhealth.com”: Motley Fool says UnitedHealth will struggle to brand website

The Motley Fool doesn’t have high expectations for UnitedHealth Group‘s new health-care website. The Minnetonka-based HMO launched myoptumhealth.com on Monday, adding to the crowded field of health websites that include WebMD, Microsoft’s HealthVault and Google Health. The problem is branding, says the Fool. Most people don’t use health websites every day, only when they’re sick. They’re not likely to remember the last place they searched for health info, let alone “something as non-intuitive as ‘myoptumhealth.com.’ “

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