A little relief for the cows that help make your yogurt.
General Mills said today that it will eliminate the use of rBGH milk in its Yoplait yogurt by August.
The U.S. Food and Drug Administration (the same folks keeping us safe from contaminated peanut butter) says the synthetic growth hormone is safe, but criticism by animal welfare, food safety and small-farming advocates is apparently starting to sour public opinion.
The supplement causes cows to produce more milk than they would under natural circumstances. Opponents say the hormone increases cows’ stress levels and makes them more susceptible to health problems. Human health fears have been unsubstantiated, but Europe and Canada have not endorsed the hormone.
“While the safety of milk from cows treated with rBST is not at issue, our consumers were expressing a preference for milk from cows not treated with rBST-– and we responded,” Becky O’Grady, vice president of marketing for the Yoplait brand, said in the company’s statement.
General Mills estimated that more than 70 percent of milk used in its yogurt production is already rBGH free.