Dunn Bros. Coffee has put a new executive in charge of brewing up the company’s marketing and brand strategy.

Mark Christenson has been appointed vice president of marketing for Dunn Bros. Coffee Franchising.

Christenson’s resume includes work on franchise brands, including Dairy Queen, Cost Cutters and Pro Cuts, according to the press release.

He was most recently a marketing director for Concur Technologies, a Washington state software firm.