The Hamburger Helper is making a televised comeback.
The General Mills mascot is one of the rising stars as companies shift advertising budgets toward low-cost fare, the Associated Press reports.
The article reports that the Golden Valley food company plans to boost ad spending on the just-add-water-and-meat meal kits by a double-digit percentage in the next fiscal year.
Other brands seeing more TV time these days include Hormel‘s Dinty Moore stew, Land O’Lakes butter, and Kraft’s Kool-Aid. Oh Yeah!