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Rush Limbaugh: Cheerios are the least of our problems

Rush Limbaugh is mad as hell about the FDA’s warning letter to General Mills about its marketing of Cheerios health claims. Or maybe he’s just grasping for an issue that might resonate with more than 15 percent of the population.

Rush Limbaugh is outraged at the FDA warning letter sent to General Mills about its marketing of Cheerios health claims. (Maybe grasping for an issue that will resonate with more than 15 percent of the population? Everybody likes Cheerios, right?)

Limbaugh, a man who knows a little something about drugs, called the enforcement action “a load of B.S.” and suggested it’s just the first step in a sinister government plan to get between Americans and their breakfast cereals.

“So even if it does what they say, even if they’ve got a nutritionist and a couple people who think it might lower your cholesterol, you can’t say so, because of the Obama administration,” Limbaugh said.

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(Actually, this isn’t the first time a food company has been asked to refine marketing language, and federal rules only prohibit food companies from quantifying health benefits, which General Mills did in this case.)

Then, Limbaugh continued: “Cheerios are the least of our problems … I’ll believe any claim General Mils makes about Cheerios before I’ll accept that what Obama is doing is going to help this country’s economy revive.”