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Radisson rolls out web video to promote Free Fridays

Carlson Companies hired a team of actors, writers and directors to make a “short film” promoting Radisson’s new free Friday night stay promotion.

Carlson Companies is trying something new to get the word out about its new “Friday is Freeday” promotion at Radisson Hotels.

The hotel chain hired a team of professional actors, writers and directors to make a seven-and-a-half-minute “short film” about a young boy who realizes his dream of becoming a super hero. His superpower: promoting Radisson’s free Friday night stay promotion.

The web video has a glossy, Hollywood-style production to it, and it’ll be followed up with lower-fi videos documenting Fantastic Freddy’s “real-world interactions with unsuspecting beneficiaries.” (Like Borat?)

My guess is viewer response to the film/informercial will range from “Aw, cute” to “Gag me with that complimentary toothbrush, please.” (As a twentysomething non-parent, I’m clearly not the target demographic.)

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