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More on that Best Buy-Tivo alliance

Here’s the announcement from TiVo. As part of the strategic alliance, Best Buy will “substantially increase” its marketing and merchandising of TiVo products.

Here’s the announcement from TiVo. As part of the strategic alliance, Best Buy will “substantially increase” its marketing and merchandising of TiVo products. Meanwhile, the companies will “investigate development of a unique user interface for TiVo DVRs purchased at Best Buy.”

The Motley Fool picks apart the press release, wondering what’s the point of a “strategic alliance” when Best Buy has already sold TiVos for years. One possibility: Best Buy could use the new interface to pipe its Napster music service directly into their customers homes.

The partnership could raise some “Big Brother” implications, allowing Best Buy to target advertising to individual watchers based on their viewing/listening habits, the Fool speculates. (Amazon.com does something similar under its TiVo partnership.)

The Contentinople digital media blog says the alliance opens the door for Best Buy to sell digital content directly to customers’ high-def telelvisions. “There are lots of interesting possibilities here.”

Best Buy’s in-house brand televisions will come with built-in TiVo capabilities — no box required. The CrunchGear blog speculates the co-branded TiVo might come without a monthly subscription cost to help set the TVs apart from competitors’ products.