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NYT: Best Buy and TiVo to announce partnership today

The New York Times is reporting that Best Buy and TiVo are set to make a big announcement sometime today.

The New York Times is reporting that Best Buy and TiVo are set to make a big announcement sometime today.

According to the article, the companies are forming an alliance in which Best Buy will “heavily promote” TiVo products in its stores. TiVo will develop a version of its product for sale in Best Buy stores that will let the retailer advertise directly to their customers’ screens.

TiVo CEO Tom Rogers tells the Times that the partnership will be “a huge step above any kind of marketing that has ever been done for TiVo before.”

The arrangement will also help Best Buy with its growing mission to connect with customers outside its stores. Later this month, the company is launching a major effort to find customers on Twitter.