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Select Comfort sees higher-than-expected sales in July

Is Select Comfort bouncing back? The local bed retailer saw a smaller sales decline in July than it did in late 2008 and the first half of ’09. Not counting stores that have closed in the past year, same-store sales actually increased by 1 percent.

Is Select Comfort bouncing back?

The local bed retailer reported July numbers to its shareholders on Tuesday. Under ordinary circumstances, they’d be nothing to jump up and down about. Sales were down 10 percent, compared with last July.

That decline, though, is smaller than the ones seen in late 2008 and the first half of ’09, and factoring out stores that have closed in the past year, same-store sales actually increased by 1 percent. And get this: The company actually turned a profit during the month.

Select Comfort credited the net income to cost-cutting and higher-than-expected sales. It also said it’s going to stop selling its beds in non-company-owned stores as part of a new distribution strategy.