After partnering with Amazon.com for nearly a decade, Target announced today that it’s parting ways with the e-retailing giant and will build and manage its own Target.com platform.
“Amazon has been an important strategic partner since we re-launched Target.com in 2001,” Target.com President Steve Eastman said. “However … we believe it is in Target’s best interest going forward to assume full control over the design and management of Target’s e-commerce technology platform, fulfillment and guest services operations.”
Target and Amazon have two years left on their contract together, during which time both companies said they plan to work together to get the most out of the existing website.
I know many smart tech and retail people read MinnPost. Any ideas why Target would be making this move, and does it make sense?