3M says it sees growing demand for energy-efficient televisions. And that demand could become super-sized overnight if California decides to ban power-guzzling big-screen TVs next month as expected.
3M today unveiled its latest “brightness enhancement film.” The product, called Vikuiti film, recycles light emitted by LCD television screens, reducing electricity use by up to 32 percent, the company says.
“The launch of this new Vikuiti film signals 3M’s continued investment in its R&D efforts to … provide cost-effective solutions that address the growing demand for low power TVs, without sacrificing performance demands,” Jim Bauman, vice president of 3M’s Optical Systems Division, said in the company’s statement.
The California Energy Commission is expected to ban energy-wasting televisions as early as Nov. 4, the Los Angeles Times reports. The ban would be phased in over two years beginning in January 2011.