Best Buy offering free TV delivery and setup

It used to cost 99 bucks to get a Geek Squad agent to come out and hook up your new flat-screen TV, but in “a sign of the competitive times,” the Wall Street Journal reports that Best Buy is offering free delivery and setup on certain purchases.

One analyst tells the WSJ that free delivery and setup are a way to make for a “seamless transaction” that makes it a little easier for customers to part with their money.

Another analyst, however, worries the retailer is giving away too many freebies. On certain purchases, Best Buy customers can get no-interest financing and Geek Squad services that usually cost at least $999.

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Comments (1)

  1. Submitted by richard amanatey on 10/16/2009 - 11:50 pm.

    Wow that’s unbelievable but that’s what competitions is about. They are giving a lot of freebies, so what? they can afford to. The question is how do they make their money? Perhaps by staying on top of the competition by killing the rest with such incentives.Mind you it is not against the law, therefore we can complain but we can’t do a thing about it. As a business owner, this is the kind of thing that reminds me that those who have money will remain on top. Yet one must hope, fight the fight and never give up. A business owner might complain about Best Buy giving out too much freebies, how about the consumers? Put yourself in their shoes and voila.

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