There was a great vibe at the annual awards party of Ad Fed Minnesota, held Friday in the Legends Club at Target Field. The “Dog & Pony Show,” as this year’s edition was dubbed, showcased some of the best work of the Twin Cities’ creative class.
The crowd was large and lively. The setting was superb. And as I talked with everyone from copywriters to agency heads, I got a sense that there’s a new feeling of optimism. Business is picking up, agencies are hiring, life is good.
Or maybe it was just the booze.
I posed a question to attendees. Ever since Minneapolis burst onto the scene as an advertising center, about 25 years ago, there’s been an identifiable “Minneapolis style”: an arresting visual coupled with a short, snappy headline and a clever tag.
So I asked: With all the changes in the ad business, is there still a “Minneapolis style?” Here are some of the answers.