Consumer products giant S.C. Johnson & Son, Inc., which acquired Minneapolis-based Caldrea Co. in 2008, announced on Tuesday that Caldrea will be integrated with S.C. Johnson’s Home Cleaning business based in Racine, Wis. As a result, the Minneapolis office will cease operations June 2014.
Caldrea produces the Mrs. Meyer’s Clean Day line of eco-friendly household cleaning products sold in thousands of stores across the United States, including at Target and True Value.
A statement released Tuesday afternoon by S.C. Johnson read in part:
“These decisions are never easy, but integration with the SC Johnson Home Cleaning business is vital to the brands’ growth,” said Maggie Carey, General Manager, The Caldrea Company. “Since the acquisition in 2008, we have invested continually in both the Mrs. Meyer’s Clean Day® and Caldrea® brands – doubling them in size in five years. As we continue to further grow these brands, connecting them to our North America business allows us to maximize the company’s global resources.”
“Today’s decision, although difficult because it affects people, is about keeping the Mrs. Meyer’s Clean Day® and Caldrea® brands competitive long-term by leveraging the expertise and resources at SC Johnson to further grow and strengthen our brands,” said Carey.
Monica Nassif of Minneapolis founded Caldrea and Mrs. Meyer’s Clean Day in 1999, creating cleaners and soaps in a cosmetic-grade cGMP facility with plant-based ingredients. Nassif named Caldrea after her daughters Calla and Aundrea. The Mrs. Meyer’s Clean Day line was inspired by her Iowa homemaker mother, Thelma Meyer.
S.C. Johnson & Son, Inc. is a privately-held company that started in 1886 as Johnson’s Prepared Paste Wax Company. S.C. Johnson manufactures household cleaning supplies including the Windex, Drano and Pledge brands, as well as Ziploc and Saran Wrap food storage products.