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Working together, MSFA and coalition will ensure that a diverse work force builds Vikings Stadium

Minnesota Vikings
By signing an agreement with a coalition of community partners to serve as the Employment Assistance Firm (EAF), the MSFA has formally committed to making this “The People’s Stadium.”

While recent headlines about the new Vikings Stadium have focused on a variety of issues, one that has failed to make the front page is a commitment by the Minnesota Sports Facilities Authority to ensure that the project is built by a work force that reflects the diversity of our state.

Avi Viswanathan

By signing an agreement with a coalition of community partners to serve as the Employment Assistance Firm (EAF), the MSFA has formally committed to making this “The People’s Stadium.”

This agreement, and the coalition of partners supporting this mission, will not only assist the MSFA in meeting its work-force goals of 32 percent minorities and 6 percent women, but will also put a system in place to meet the work-force needs for future construction projects in Minnesota.

This partnership couldn’t have come at a better time. For several years, Minnesota has had the worst employment disparity in the nation between blacks and whites. Add that to the fact that we are experiencing a demographic shift that will result in nearly 45 percent of the Twin Cities’ population being people of color by 2040. The face of Minnesota is changing, and our work force needs to reflect that change.

Meeting for several months

For several months, organizations representing communities of color, women and veterans have been meeting behind the scenes to build a coalition to serve as the EAF. Charged with identifying workers, providing training and solidifying placement, the coalition is made up of 17 organizations representing a variety of sectors.

From educational organizations like Minneapolis Community and Technical College and St. Paul College to training organizations like Summit Academy OIC, Merrick Community Services and the Minneapolis Urban League, we have made an effort to join a variety of constituencies who have a stake and expertise in building a diverse, well-trained and representative work force. 

Community organizations like the Somali Education and Social Advocacy Center, the Latino Economic Development Center, the Veterans Small Business Foundation and the Minnesota Workforce Council Association will support our efforts by conducting outreach and identifying qualified workers and potential candidates.

For the health of our entire region, we must work together to forge stronger relationships and make intentional commitments to ensure a viable future economy.

We applaud the efforts of the MSFA and also the dedication of our coalition partners to work toward a common goal of ensuring that the new Viking stadium is built by the highly skilled, diverse workers of Minnesota.

Avi Viswanathan is Campaign Director for HIRE Minnesota, which works to ensure that public investments create jobs that reduce racial disparities and lift people out of poverty.


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Comments (4)

  1. Submitted by Steve Titterud on 11/08/2013 - 07:49 pm.

    “People’s Stadium” ? Don’t insult us.

    It’s a “Racketeer’s Stadium”, and a monstrous, fraudulent ripoff.

    The MSFA would just love to use the cover you’re giving them with this phony stadium PR, at the price of how many jobs ? Exactly how many jobs are you talking about for this EAF ? For a duration of what – a couple of years ?

    On the other hand, I hope the coalition you describe, and HIRE Minnesota, is very successful in placing people who really need the jobs but have been left out of the benefits of construction projects over the years.

    Many of us wish you well. But don’t butter up this whole fraudulent stadium scheme with ridiculous appellations like “People’s Stadium”. This name is as phony as a $3 bill, and unbecoming to a fine organization like yours. Don’t do it.

  2. Submitted by Chris Clarke on 11/08/2013 - 10:54 pm.


    We should ensure that the workers hired are qualified to do the job before we ensure a racially diverse mix. And I don’t care if every worker is white or black or brown. I care they can do the job.

  3. Submitted by Ron Gotzman on 11/09/2013 - 11:44 am.

    The Union Stadium

    No wonder the stadium bill passed. Every special interest union group is being “paid off” by the politicians.

  4. Submitted by rolf westgard on 11/11/2013 - 04:28 am.

    Confirming Chris

    Let’s make sure of the qualifications of the workers doing this complex job.
    Even more let’s provide the education and training that young people of all races need in the current economy.

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