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U.S.-Cuba reboot: Creativity should be a key diplomatic tool

Courtesy of Sage Lewis
With renewed diplomacy between long-time foes, cultural bridges will become easier and should lead the way.

For 15 years I have used music, art, film, and theater to co-create productions with Cuban and American artists. “The Closest Farthest Away,” a project that began in my hometown of Minneapolis, was the first and only production to be written, produced, and performed by artists from the United States and Cuba.

Sage Lewis

An allegory for our historic relations, it told the story of a young American man and Cuban woman who were in love but couldn’t share the same physical space. Produced using holographic video projection, dozens of actors and musicians from each country appeared on the same stage together in Havana and Miami. The creative use of technology allowed both countries to reflect on the absurdity of our situation. With renewed diplomacy between long-time foes, cultural bridges will become easier and should lead the way.

Our most effective language of change

Diplomacy must always be handcrafted to the idiosyncrasies of each nation. In the case of Cuba, nontraditional methods will be more effective than resorting to our 20th-century foreign policy guidebook of hard power. We need to avoid old polarizing terms such as capitalism vs. socialism or democracy vs. dictatorship and create a new vocabulary of shared goals such as creativity, entrepreneurship, technology, participation and innovation.

Cubans are a highly cultured and social people who look toward their artists as their thought leaders. They spend much of their free time going to local music, dance, film or sporting events. Cubans respect the U.S. for our music, film and baseball. Our artists have consistently been the most effective group at working together throughout our history: Ernest Hemingway, Dizzy Gillespie, Duke Ellington, George Gershwin, Aaron Copland, Ernesto Lecuona, Herbie Hancock, Chucho Valdez and Desi Arnaz.

Let’s begin with what has already worked and build from there because the emerging generation of artists will continue their course for the rest of us to follow.

Space matters

If we are going to have a new relationship, let’s start with our space. We should operate in a new building that is disassociated from images of our past. Our current U.S. Interests Section in Havana is soaked in US-Cuban political trauma facing a large anti-imperialist protest square.

What if our government put out a national call to both Cubans and Americans for architectural design submissions and then allowed citizens in both countries to vote online for the best design to be commissioned as our new embassy? It could be an opportunity to become the first contemporary addition to Havana’s eclectic skyline of colonial, modern, art deco and Soviet fabric.

It could double as an innovation and technology center featuring a state-of-the-art performing-arts theater and lecture hall, a large gallery space for exhibits, and a modernized classroom. Our ambassador could program the best of U.S., Cuban and international performance, film, visual art, TED Talks, technology conferences, salons, science exhibits and a lecture series. The classroom could offer free English language classes for Cubans and Spanish classes for foreigners, along with business, design and technology courses. Americans could host an online multimedia site and in-country station to reach all people with cutting-edge programming and discussions from around the world.

Our path to success lies in sharing the best of our society to inspire bottom-up opportunities for exchange. Soft power will more successfully influence our neighbor to take a new direction that inevitably steers toward free, participatory economics and politics.

Cuba has great potential. As Christopher Columbus described in 1492, “This is the most beautiful land that human eyes have seen.” Havana was always the most advanced city in Latin America until 1959. Even after being suffocated by politics since their beginning, Cuba’s people have remained as intellectual, healthy, inventive, proud and charismatic as you can find anywhere.

We must seize this momentary opportunity to powerfully but carefully change the course of our history. Creativity will be our key.

Sage Lewis is a composer and the managing director of Project Por Amor, artistic and travel collaborations between American and Cuban artists using performance and technology to break walls between the U.S. and Cuba.


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Comments (9)

  1. Submitted by Thomas Swift on 01/28/2015 - 09:06 am.

    So far, not only have the Castro’s refused to provide even a glimpse of hope it will address it’s wretched human rights history, they have re-iterated their determination to maintain the status quo.

    Obama has the power to make a stage show of re-engaging us diplomatically, but thankfully, there are enough legislators in Congress that take America’s commitment to freedom seriously to squelch any serious moves until the Castro’s are replaced by cooler heads.

    Cuba does present huge opportunities, but not while it remains in the grip of dictators.

    • Submitted by Neal Rovick on 01/28/2015 - 03:50 pm.

      It’s clear that the repression within and threats posed by Russia and China are minor compared to Cuba. Otherwise those serious freedom lovers would be calling for banning all trade and travel with those countries.

      One principle for the weak, another for the strong.

    • Submitted by Dan Hintz on 01/28/2015 - 04:06 pm.

      You’ve got it backwards

      If not for the embargo, the Castros would be long gone by now and the Cuban people free. Its the legislators in congress you reference that have prevented that. The way to get rid of the dictators is to do what Obama is doing.

      • Submitted by Thomas Swift on 01/30/2015 - 06:36 pm.

        Yeah, your right. We should have been shipping Camaros, microwaves and color TV’s in there from the start. Fidel would have run screaming.

  2. Submitted by Bill Gleason on 01/28/2015 - 01:31 pm.

    While Cuba remains in the grip of dictators?

    Ever heard of Fulgencia Batista, Mr. Swift? Dictator of Cuba from 1952 until 1959 before being overthrown by the Cuban Revolution.

    I guess it just depends on whose dictator is in power …

    See Saudi Arabia. ( I could go on. )

  3. Submitted by Thomas Swift on 01/28/2015 - 02:22 pm.

    Has Batista risen from the dead?

    Saudi Arabia is a Kingdom. (I could go on)

  4. Submitted by Bill Gleason on 01/28/2015 - 03:05 pm.

    A King can’t be a dictator? Au contraire

    As to whether a King can be a dictator, your opinion is in the minority again, Mr. Swift.

    The world’s enduring dictators: Abdullah bin Abdul-Aziz, Saudi Arabia – CBS News

  5. Submitted by Ilya Gutman on 01/28/2015 - 07:19 pm.

    Batista and Castro

    I want to make a few points here. First, too many people look at Cuba through rosy glasses. In fact, it is a brutal and poor dictatorship – like the Soviet Union. No matter what America does, nothing will change there. Not trading with them had no effect (all other Western countries did) and trading with them will not do anything either. And no, Castro would not have been gone regardless of American actions before.

    Second, while there is no reason to treat Cuba differently from China, improving relations now with getting practically nothing in return was not a smart move. Cuba was in a very difficult position considering that its chief sponsor – Venezuela – is in trouble itself.

    And finally, I want to point out that Mr. Gleason compared Castro with Batista and yet the article itself says that “Havana was always the most advanced city in Latin America until 1959,” which is, coincidently, a year Batista was overthrown by Castro. At least during Batista times, Cubans didn’t need food cards to buy food…

  6. Submitted by Bill Gleason on 01/29/2015 - 09:10 am.

    My point, Mr. Gutman

    is that it seems ingenuous to complain about Castro being a dictator, when in fact Batista certainly was and the US government supported him.

    And I am glad that we share the same opinion:

    “there is no reason to treat Cuba differently from China”

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