WASHINGTON — There are a ton of people in the Twin Cities excited that Randy Moss is back with the Minnesota Vikings, but perhaps no one is as happy to see old #84 than 5th District Republican candidate Joel Demos.
Demos, who is running a long-shot campaign against Democrat Keith Ellison in the Minneapolis-based 5th, has become something of a minor celebrity among the political media for a series of clever web ads.
Now, Demos will take his skills to the television world, with his first ad airing this weekend. It’s scheduled to air twicer during the Minnesota-Wisconsin college football game on Saturday with two more airings during the Vikings’ Monday Night Football clash with the New York Jets and then from now through election day on Comcast cable channels.
The ad that will air is a 30-second version of his acclaimed “Kids” ad, in which Demos’ young kids “work” to pay off their share of the expanding national debt. The full 47-second spot was named “Ad of the Day” by the Washington Post and was also positively mentioned in the Wall Street Journal. Here’s a look at the TV spot:
Demos had been planning the ad buy for a few weeks, and the campaign knew it was likely to get a few views — Wisconsin is the Gophers’ top rival after all. But Randy Moss’ first game back in a purple uniform, with Brett Favre throwing him the ball, with a Vikings squad looking to salvage their season against the AFC East-leading New York Jets? Well, let’s just say the Demos camp recognizes their stroke of good fortune.
“We’re looking forward to having Joel and his family greet Randy Moss on his return to the Vikings,” said Demos Campaign Manager Jack Tomczak said.
I called Ellison’s campaign for a response and will post if/when I get one.
Update: From Ellison campaign spokesman Matt Roznowski:
“Rather than buying expensive TV ads, Congressman Ellison and his campaign are talking directly with voters about the issues—at their doors, on the phone, and at numerous public forums throughout the Fifth Congressional District. With the help of hundreds of enthusiastic volunteers, Congressman Ellison is running a grassroots campaign. We’re talking with voters about the needs of the Fifth District and about Congressman Ellison’s record of creating jobs, advancing prosperity for working families, promoting peace, fostering environmental sustainability, and protecting civil and human rights.”