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Latest Clark ad aims to start some $&!%

The most concise analysis I can write about Tarryl Clark’s latest advertisement is that it’s the sort that’s designed to get the media’s attention. Indeed, as Clark’s ad might say, it’s starting some @#%!.

WASHINGTON — The most concise analysis I can write about Tarryl Clark’s latest advertisement is that it’s the sort that’s designed to get the media’s attention. To that end, it worked.

The central message of the Clark campaign against Rep. Michele Bachmann is that she’s no longer the representative of MN-06, more the representative for Tea Party-At Large. And at the tail end of Clark’s latest advertisement, that message is delivered in a word — a frank, would-be-profane-if-it-weren’t-bleeped word.

Near the conclusion of the 30-second spot, a female voiceover announcer reads words printed next to a profile picture of Bachmann smiling. The text: “Not doing @#%! for the people of the 6th District.” Watch the full ad below:

 

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“It’s important that voters know that Congresswoman Bachmann hasn’t done jack squat for the people of the 6th District, but she’s done more than her fair share for the special interests in Washington,” explained Zach Rodvold, Clark’s campaign manager, in an e-mail accompanying the video.

“Michele Bachmann hasn’t been able to run a positive campaign based on her record of accomplishments on behalf of the people of the 6th District because there aren’t any. Despite all her talk, Michele Bachmann is squarely on the side of the special interests in Washington, not her constituents. We’re going to keep drawing attention to that fact because voters deserve to know the truth.”

I called Bachmann’s campaign for comment, and will update here if/when they have a response. (Update: It’s a “no comment,” per Bachmann spox Sergio Gor.)

Right-side blogger Luke Hellier of Minnesota Democrats Exposed responded to the ad on Twitter: “I don’t need to use symbols. I can tell you Tarryl Clark wants to tax the shit out of you.”

Update: Clark is getting quite a bit of traction out of this web ad nationally, including in the Washington Post, POLITICO and links to the video from several national reporters.