WASHINGTON — Mitt Romney is in.
And with a simple video announcement, linked to from his Twitter account, Romney announced what has been widely known for perhaps years — that he will get into the 2012 presidential race.
In his video, Romney lays blame for the nation’s current economic woes at the feet of President Obama, whose economic policies Romney says have failed. “He and virtually all the people around him have never worked in the real economy. They just don’t know how jobs are created in the private sector. That’s where I spent my entire career.”
That’s obviously taking some bit of license — the economic collapse began well before Obama was even elected, in the fall of 2008, and one can make a pretty solid case the roots of it go back for years before then. Also, I’ve yet to hear a gubernatorial stint in Massachusetts described as private sector experience.
But it serves as Romney’s core message, that he’s a job creator made for an economy in recovery but that still needs millions of jobs to get back to from whence it came. Not for nothing was this released on the fifth anniversary of when Romney signed into law his signature health care law, the one that inspired the national health reform law. The Boston Globe’s Glen Johnson tweeted, “Basically says to critics, ‘I’ll see your health care and raise it an economy.'”
Romney’s video is strikingly different from the movie trailer-style announcement Pawlenty used. He stands near a near a football field in Durham N.H., where he had just finished talking to a group at the University of New Hampshire. The camera lingers on Romney’s headshot, while he talks for just under three minutes.
Pawlenty’s video used quick cuts and a rising score. The cuts in Romney’s video showed different angles of his head, and the only noise in the background was the sound of birds chirping.
The other notable quickly worth pointing out is the geography Romney uses there. The video was filmed in New Hampshire, site of the first-in-the-nation presidential primary, next door to where he was governor and where Romney has a second home. He starts the campaign with a big lead in the polls, though experts say he’s holding that spot as a bit of a known default. Secondly, Romney name-checks Nevada, the fourth contest on the calendar, and where Romney is expected to win handily.
No Iowa, where Pawlenty is making a massive effort, nor South Carolina, where Pawlenty will journey toward the end of this month.