Michele Bachmann’s first TV ad of the season

As you’ve no doubt heard and read, the Michele Bachmann Tarryl Clark race for Congress will be one of the (if not the) costliest U.S. House races in the country. Bachmann attracts big money for herself and for whoever runs against her. Clark has been on the airways, for example attacking Bachmann for some statements she made callingt the money the feds had extracted from BP to pay damages related to the offshore oil spill “extortion.”) I didn’t write about that one, so that was just a quick recap.

Bachmann has been silent, at least TV ad-wise, until now. This morning, she released (hat tip to Minnesota Democrats Exposed) her first TV spot. Here’s the ad:

 

As you can see, Bachmann isn’t bothering to reintroduce herself or make any positive claims about her own record, but goes straight for Clark’s record in the Legislature of voting to raise taxes. The Bachmann campaign is promising to release backup for the ad shortly, which I assume will include a list of Clark’s votes to raise taxes. The only factual assertion in the ad is that Clark has voted for tax increases.

It’s true that Clark has voted for tax increases, including at the end of the last session.

(Actually, the statement in the ad, a bit less fact-y, is that Clark “loves” taxes. The warmth of Clark’s feelings on the subject cannot be stated with factual precision.)

The other notable thing about the ad is that it introduces us to “Jim the Election Guy,” a hip, jocular, baggy-jeans-wearin’ fella who assures us, with fun music playing behind him, that he’s going to be a fixture in the Bachmann ads, guiding us through the campaign season and through the record of the candidate he affectionately nicknames “Taxin’ Tarryl.”

I’m also told that the Clark campaign will have a statement out shortly on the ad. So I’ll update when I get the promised statements from both campaigns.

Comments (10)

  1. Submitted by Ray Schoch on 08/24/2010 - 10:44 am.

    The ad agency has earned its money – fatuous “Election Guy” will get people’s attention without, as Eric has pointed out, saying anything about Bachmann’s own record – and of course, anyone who “loves” taxes must be evil incarnate. I look forward to further elucidation from the Bachmann campaign.

  2. Submitted by John E Iacono on 08/24/2010 - 11:01 am.

    And so the fun begins…

  3. Submitted by Tim Brausen on 08/24/2010 - 01:52 pm.

    Michelle Bachmann can’t run on a record of accomplishment, as she has none. A singularly ineffective representative, exactly like when she was in the State Legislature. She is adept at drawing attention with her outrageous statements, but inept at making any real change, either previously in Minnesota or at the national level.

    I presume the voters of her district just like the attention she brings to herself. Otherwise, there is no reason to send her back to Washington, where she just spends money on herself and staff promoting her infamy. Seems like a waste of a spot in Congress.

  4. Submitted by Greg Kapphahn on 08/24/2010 - 02:24 pm.

    It’s too bad that Ms. Clark’s campaign will not use a similar label to ridicule Ms. Bachmann (who certainly has gone out of her way to provide ample amounts of material).

    I can easily see ads that end up with any one of a number of photos of Ms. Bachmann looking a bit bonkers and the tag line, “Oh, that wacky Michelle!” each ad having laid out one of Mickey’s major whacked-out public statements, or her lack of action (or her frequent absences) as the Sixth District Rep. and what’s wrong with those things.

    Alas, Ms. Clark’s campaign, lacking the ability to stand up for what they believe in and lacking the ability to take a stand against the forces of ignorance and destruction, will never do anything that might be critical of Ms. Bachmann, might be considered “mean” or might make Ms. Bachmann feel bad, so, of course, they will lose, no matter how much money they spend.

  5. Submitted by Eric Ferguson on 08/24/2010 - 02:37 pm.

    Perhaps Bachmann’s advisers come from the school of thought that says the election should be a referendum on your opponent, even if you’re the incumbent. I assume this is aimed at the few voters who stay uninformed enough to not know who Bachmann is.

  6. Submitted by Brian Simon on 08/24/2010 - 03:44 pm.

    With Clark’s campaign budget, there’s no excuse for her to not mimic the campaign Sen Reid is running against Sharron Angle: use her own words against her. Perhaps cite Rep Bachmann’s notably scant record of accomlishment in comparison to her notoriety & willingness to say just about anything.

  7. Submitted by Thomas Swift on 08/24/2010 - 04:08 pm.

    Since Michele really doesn’t have to get too serious about sending Democrat challenger #3 to the sidelines, and because she’s got plenty of cash on hand to be creative, I’m looking forward to some very fun ads.

  8. Submitted by Paul Brandon on 08/24/2010 - 04:59 pm.

    Bachmann obviously hopes that Thomas is right.
    However, she one re-election by only 3%, and still refers to herself as a ‘freshman’ in Congress. Hard to say that she makes a stronger case than she did two years ago, and I doubt that her district voted for Obama. In this case the off year election will probably help Clark, since I suspect a lot of good Republicans came out two years ago to vote AGAINST Obama and Franken.

  9. Submitted by Ron Gotzman on 08/24/2010 - 09:16 pm.

    I love these DFL types who talk about “accomplishment” and then rally around Amy K and Big Al.

    By the way, it is a great ad!

  10. Submitted by Hal Sanders on 08/24/2010 - 11:15 pm.

    I wouldn’t bet on an off-year election helping any DFLer or Democrat. Obama pulled out the Demos in 2008. He’s not there to help this time around. It looks like Bachmann has a good start on her ad campaign.

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