Tim Pawlenty didn’t turn out to be much of a presidential candidate. But one element of his his brief blink of a campaign that I thought worked were the brief blinking web videos. With pounding background music, the videos changed images at a rate beyond the speed of rational thought or analysis to create an impression that, whatever the problem, TPaw was the answer.
In the most diabolically effective of them, I personally counted (and catalogued) 88 images that flashed by in one minute and I”m sure I missed some.
That filmmaker, Luca Baniano, has signed up with Rick Perry and the first of his Perry pieces is now viewable online. It runs one minute and 45 seconds and I can’t count the images fast enough but it’s about one a second. It spends its first half arguing that President Obama is a liar and a failure. That half uses audio of Obama making promises of hope and change while the images “argue” that everything Obama has touched has turned to poo. Zero hope. Zero change. The video dubs Obama “President Zero.”
In the second half, the voice over changes to Rick Perry purporting to love America and, speaking quite slowly in his deep voice and deep Texas accent, asserting that America’s best days are still ahead, if only we had President Perry in charge.
I argued in the TPaw era, and still believe, that this technique is very effective even though — or perhaps precisely because — it is the death of thought. Here’s the video:
What think? I mean, what feel?