Newt Gingrich, now the clear front-runner (by double digits!) in national polling among candidates for the Repub nomination for prez, is also on the air in Iowa with his first ad.
It’s lovely, charming, hopeful, sweet, has footage of flags, front porches, men in military uniforms, the Statue of Liberty, some exquisite fall foliage, an actual cowboy on a horse roping them dogies, kids in school learning, and a very pretty young woman doing something wholesome with flowers.
The voice over is by Gingrich himself, who appears intermittently, among the lovely images, looking not exactly lovely but particularly avuncular and delivering the script with a now-familiar Gingrichian inflection in which he punches out one key word in every phrase.
As for substance, Gingrich disputes the notion that the America we know and love is a thing of the past. He favors a simple and fair tax code, American strength, faith in God, states’ rights, control of our lives and respect for one another.
Tonally, it’s remindful of the famous “Morning in America” ad of the Reagan campaign in 1984, only that one — which set the standard for gauzy, optimistic 60-second celebration of Americana — had far more information in it than Gingrich’s kickoff ad.
Here’s the Gingrich ad: