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Newt Gingrich, ‘marketer,’ ‘opportunist,’ ‘shifter of the planet’

The story of Newt Gingrich is an amazing, inspiring, audacious, infuriating, heroic, tragic, cynical all-American tale.

For those among us who live and die by the daily tracking polls, it’s most recently a tale of a sudden, heroic/mysterious rebirth as a serious presidential candidate who became — briefly — the darling of the anybody-but-Romney Republicans, and, even more recently, became the latest non-Romney to command the field before flaming out (assuming that that’s what he’s doing right now, with that assumption subject to revision in case he figures out how to turn it around yet). That tale is not amazing or inspiring. It’s just politics.

At some point, probably as Gingrich was surging to the top of the polls, the New York Times assigned reporter Sheryl Gay Stolberg to go deep on the story of Gingrich’s early political history for the occasional series that the Times calls “The Long Run.” Her great piece, under the boring headline “For Gingrich in Power, Pragmatism, Not Purity,” ran yesterday but I just read it and, perhaps because of the mood I’m in, it struck me as, well, amazing, inspiring and all those other over-the-top adjective choices two paragraphs up.

If you’re a righty on the ideological purity witch hunt, Stolberg’s “pragmatism” angle might be a death sentence against Gingrich. (Bad timing, right?, Stolberg’s piece would’ve attracted more attention when Newt was still the frontrunner).

Yes, it portrays Gingrich as an egomaniacal shape-shifter. No, it doesn’t even bother running through Gingrich’s many marriages and many religious conversions.

 It’s just a smart, deeply-researched overview of how Gingrich made himself from a nobody on track to a mediocre academic career in history and geography into speaker of the House, leader of a brief but incredibly successful (electorally) Republican revolution and then into a disliked refugee from political life, and into what would become a staggeringly successful (monetarily) career as a don’t-call-me-a-lobbyist.

But Stolberg doesn’t even go into those recent Newt-gets-rich years. She picks up the story as young Gingrich, already viewing himself as a world-changing future leader, decided to enter politics as a Georgia Republican, back when Georgia didn’t elect Republicans, by positioning himself as a raging moderate who could run against a classic righty southern Democrat. He started by joining the 1968 anybody-but-Nixon 1968 campaign of New York Gov. Nelson Rockefeller, one of the last of the great liberal Republicans.

In case you don’t click through and read the whole pieces, here are a few of the best paragraphs, according to me:


“He made little secret of his ambitions when, as a 25-year-old graduate student at Tulane University in New Orleans, he signed on with the 1968 Rockefeller campaign. One night, the man who would go on to describe himself as a ‘transformative figure’ and ‘definer of civilization’ stunned fellow volunteers by telling them he thought he could one day be president. ‘He was very into himself,’ said Kit Wisdom, a leader of the Rockefeller Louisiana campaign, ‘and in charge of everything.’”


“Mr. Gingrich went on: ‘I think that one of the great problems we have in the Republican Party is that we don’t encourage you to be nasty. We encourage you to be neat, obedient, and loyal and faithful and and all those Boy Scout words, which would be great around the campfire, but are lousy in politics.”


“In his first year in office, Mr. Gingrich was among a handful of freshman Republicans to vote to create the federal Department of Education, a vote that many conservatives, who want to abolish the department, still hold against him. (Today Mr. Gingrich says he wants to “dramatically shrink” the agency.)”


“Ever the history professor, he gave long, meandering speeches on the House floor, calling himself a ‘Teddy Roosevelt Republican’ and extolling the virtues of ‘activist government.’ When President Jimmy Carter proposed an Alaskan wildlife reserve, Mr. Gingrich voted in favor, breaking with his party.”


“The essence of Newt,” Mr. Gregorsky (a former Gingrich chief of staff) said, “is that he’s a marketing genius. He’s not a philosopher or an ideologue.”


“’I have an enormous personal ambition,’ he told The Washington Post in 1985. ‘I want to shift the entire planet. And I’m doing it.’”


“Beyond complaints about style, there were issues of substance. Within Mr. Gingrich’s fractious Republican caucus, deficit hawks repeatedly accused him of abandoning their top priority, cutting federal spending. His decision to end the government shutdowns of 1995 and 1996 proved a particular sore point; conservatives said Mr. Gingrich had caved in to a White House that outmaneuvered him.

“He was like a whipped dog who barked, yet still cowered, in Mr. Clinton’s presence,” Mr. Coburn wrote[that’s now-Oklahoma Sen. Tom Coburn, recalling Gingrich in a book.”


“In 1997, Mr. Gingrich proposed backing away from a promise he had made in the Contract With America to cut spending on Congressional committees by one third. He said the money was necessary for Congressional oversight of the White House. The rebellious lawmakers balked. Some, including Mr. Graham and Joe Scarborough, now an MSNBC host, demanded that Mr. Gingrich stick to the contract — or step down. ‘Newt’s never been a conservative,’ Mr. Scarborough said. ‘He is an opportunist.’”


“In his headier moments, Mr. Gingrich had boldly proclaimed himself ‘the most serious, systematic revolutionary of modern times.’ Now, in his final days on Capitol Hill, he sounded bitter. On the day he announced his resignation from Congress, Mr. Gingrich convened a conference call with fellow Republicans. In it, the leader of the 1994 conservative rebellion blamed the conservatives he had brought to power for his political fall.

‘Cannibals,’ Mr. Gingrich called them.”

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Comments (8)

  1. Submitted by Ray Schoch on 12/22/2011 - 12:44 pm.

    Hmmm. Yeah, it *is* kind of an amazing story, but not in a good way. Megalomania is never very attractive, and Mr. Gingrich has his full quota and more of that particular personality disorder.

  2. Submitted by RB Holbrook on 12/22/2011 - 01:11 pm.

    Newt Gingrich has never been known for his impact on policy. His greatest achievements in the House were stylistic. Gingrich first hit the national radar as one of the C-Span Boys, the Representatives who took to the House chamber during General Orders to denounce the leadership on the then-new C-SPAN (anyone else remember how furious he was when Tip O’Neil had the cameras pan the gallery to show that no one was listening to his tirades?). All flash, but there was nothing of substance behind it.

    In the end, that is what did him in. Newt and his boys could win elections, but they couldn’t govern their way out of a paper bag. Mr. Gingrich fancies himself a man of some erudition, so he would do well to remember that Machiavelli pointed out centuries ago that there is a difference between “becoming a prince and being a prince.”

  3. Submitted by Dennis Tester on 12/22/2011 - 01:12 pm.

    Loved the article.

    But see, Eric? What you find so abhorrent, I find endearing.

  4. Submitted by Richard Schulze on 12/22/2011 - 10:27 pm.

    Well, the nice thing about Newt is that if you let him go long enough, he’ll make some correct and incisive points as well as write the complete works of Shakespeare.

  5. Submitted by Paul Brandon on 12/23/2011 - 09:36 am.

    Are you saying that the newt is almost as smart as the immortal monkey?
    Or, even a stopped clock is right twice a day.

  6. Submitted by Richard Schulze on 12/23/2011 - 07:04 pm.

    To borrow an economic phrase,

    The Republicans keep putting on the 2nd least dirty shirt until it gets dirty.

  7. Submitted by Thomas Swift on 12/27/2011 - 11:38 am.

    “Newt Gingrich has never been known for his impact on policy.”

    Wait, what? Perhaps you’ve not heard of something called “The Contract With America”; a compact which is serving the hard bitten taxpayer to this very day.

    Yeah, Newt had a little something to do with that.

  8. Submitted by RB Holbrook on 12/27/2011 - 02:18 pm.

    #7 Yes, I remember the Contract on, excuse me, “With,” America. I seem to remember it was a huge publicity move that did not accomplish a lot. Most of the reforms were procedural matters for Congress, and did not make much difference to anyone (how come the budgets of most of the agencies that were supposed to be abolished were increased? And how’s that balanced budget amendment coming?). It isn’t “serving” anyone anything anymore.

    In fact, the Contract wasn’t even Gingrich’s idea. he took most of the policy points from the Heritage Foundation, or from President Reagan’s State of the Union address in ’85 or ’86. All of the promises in the contract were market-tested by pollsters before focus groups, and only the most popular promises were included (let’s hear it for political courage!). Bringing the Contract to a vote was like promising to vote for motherhood and apple pie.

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