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Running on the Bible

Sen. Mark Pryor’s campaign strategy: Don’t ask me my party, ask me what book I believe in.

Mark Pryor of Arkansas is among the most — if not the single most — vulnerable U.S. Senate Democrat seeking reelection next year. He’s the son of former Congressman/Gov./Sen. David Pryor. He’s roughly the least liberal Dem in the Senate.

But he’s the last Democrat in the Washington delegation of increasingly red Arkansas. His former Democratic Senate-mate, Blanche Lincoln, was crushed in 2010 by a breathtaking 58-37 percent margin after she voted for the Obamacare law. And Pryor — well, this is his first time to face the Arkansas electorate since he voted for it, too. Also since Mitt Romney squeaked past President Obama last year by 61-37 percent in Arkansas.

And one more thing. Pryor’s near-certain Republican challenger next year will be an impressive young congressman named Tom Cotton, who has a degree in government from Harvard, a law degree from Harvard Law School and saw active duty in Iraq. Oh, Afghanistan, too.

In such a fix, what would you do?

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Sen. Pryor has chosen to kick off his campaign with a TV ad that doesn’t mention the Affordable Care Act, nor any other policy matter, doesn’t mention what party he has belonged to since birth (although he does boldly suggest that “neither political party is always right”), doesn’t mention anything he has said or done in office, nor anything he believes in, at least in earthly matters.

The ad opens with Pryor holding a Bible and saying: “I’m not ashamed to say that I believe in God and I believe in His Word.”