Nonprofit, nonpartisan journalism. Supported by readers.


Most common one-word descriptions of Hillary Clinton and the Donald

REUTERS/Scott Morgan
Hillary Clinton supporters’ one-word for Clinton: experienced, smart, strong, Bill, good, woman, president, leader, qualified, powerful.

In the run-up to tonight’s first debate among Democratic presidential candidates, an outfit called Qualtrics did some online surveying and, among other things, asked folks for the one word that first comes to mind when they think of certain candidates.

Among those who say they favor Donald Trump for president, here in descending order of frequency are the most common first-word-that-comes-to-mind-when-you think-of Hillary Clinton: liar, dishonest, crook or crooked, bitch, Bill, women, untrustworthy, stupid, old, no.

Turnabout being, as they say, fair play, herewith the most common words that came to the minds of Clinton supporters when they thought of Trump: arrogant, idiot, asshole, egotistical, racist, pompous, joke, crazy, jerk, ignorant.

Now the positive terms used by supporters for the candidate they support (which aren’t nearly as colorful):

Clinton supporters’ one-word for Clinton: experienced, smart, strong, Bill, good, woman, president, leader, qualified, powerful.

Trump supporters’ one-word for Trump: honest, money, business/businessman, rich, smart, leader, outspoken, good, strong, bold.

Here’s a link to a less-amusing press release on some of the same survey’s findings on the kinds of people supporting the two front-runners.

You can also learn about all our free newsletter options.

Comments (3)

  1. Submitted by Paul Brandon on 10/13/2015 - 09:48 am.


    The survey “included 1,050 likely voters who expressed support for either Donald Trump or Hillary Clinton”. They don’t say how many voters supported each which is a sampling problem, since Clinton has many more supporters than Trump (a higher proportion of a larger segment of the electorate). It is significant that they chose not to provide this information.
    BTW — Qualtrics gets its business (according to its Web site) from Fortune 500 companies and business schools.

  2. Submitted by joe smith on 10/13/2015 - 03:08 pm.

    After 30 years in the public eye,having liar be the 1st word to describe you, can’t be the media’s fault it has to be yours. That goes for any politician, you earn your reputation, especially after decades of public service. Ouch, that has to hurt Hillary.

    • Submitted by Paul Brandon on 10/13/2015 - 05:27 pm.

      That’s assuming

      that she bothers to read all of the so called ‘polls’ that tell their target audience what they want to hear.
      For 30 years the Clintons have supported the economy by giving birth to a minor industry dedicated to attacking them.

Leave a Reply