367 donations to MinnPost during a successful Give to the Max Day

It will be a while ‘til the Give to the Max dust settles. But here’s what we know so far:

  • In 24 hours, 42,631 donors gave $8,028,120 to Minnesota nonprofits, reconfirming Give to the Max Day as a national model of online philanthropy.
  • Northern Bear Center finished first in Greater Minnesota with 1,816 donations.
  • Second Harvest Heartland finished first in the metro with 2,071 donations.
  • MinnPost finished 11th in the metro area. Among media nonprofits, only Twin Cities Public Television did better, finishing 5th in the metro.
  • MinnPost received 367 donations totaling $23,495. Not counting one Board gift, the largest gift received was $500; 75 were for $10. There were 27 anonymous donations. Donations to MinnPost triggered a $10,000 Board match, bringing our total for the day to $33,495.
  • While most of our donations were from the metro area, MinnPost received donations from around the state including Morris, Pine City, Backus, Forest Lake, Litchfield, Byron, Little Falls, Fergus Falls, North Mankato, Montevideo and Milaca.

A few donors specified designations for their gifts — general operating support and Steve Berg’s urban coverage.  Others added notes like “Wahoo! Way to go MinnPost and fans! Keep up the great work.” One note said “Thanks for your voice.”

Your donations tell us that you value MinnPost. Thanks for YOUR voice. We couldn’t do this without you.

You can also learn about all our free newsletter options.

Comments (3)

  1. Submitted by Bruce Adomeit on 11/17/2010 - 02:44 pm.

    Yesterday’s donation appeal:

    All donations made any time today, Tuesday, Nov. 16, will be matched by a fund established by MinnPost board members.

    Today’s donation after-action report:

    MinnPost received 367 donations totaling $23,495. … Donations to MinnPost triggered a $10,000 Board match, bringing our total for the day to $33,495.

    Reading the appeal, it was natural to assume that “all donations … will be matched” meant a 1:1 match. Not true, as it turned out. I know enough about Minnpost to rule out intentional deception, but how did this happen? Were the donations more than twice what had been anticipated?

  2. Submitted by Warren Park on 11/18/2010 - 07:36 am.

    Greater Minnesota here – Add Lanesboro to the out-state donor list!

  3. Submitted by Laurie Kramer on 11/18/2010 - 07:18 pm.

    Bruce, the earlier communication should have said the match money available was $10,000. That was the amount of match listed on our Razoo donation page (until it was exhausted, after which I noticed that reference to the match disappeared). Sorry we didn’t make that clear, and we were thrilled that we got more than twice as many donors as we projected.

Leave a Reply