You’re probably receiving emails and post cards from all your favorite nonprofits, telling you that this year’s Give to the Max Day is almost here.
On Tuesday, Nov. 16 — starting at 12:01 a.m. and ending at 11:59 p.m. — GiveMN.org is orchestrating “The Great Minnesota Give Together.” In 2009, Minnesotans gave $14 million to more than 3,400 Minnesota nonprofits in 24 hours. GiveMN is trying to set a new record, and we hope they do.
So why does MinnPost need night owls?
GiveMN has dreamed up incentives to help nonprofits mobilize their supporters. As an example, they’re giving prizes to the Twin Cities and Greater Minnesota nonprofits that get the most people to donate.
The number cruncher-in-chief here at MinnPost World HQ thinks we don’t have a great shot at a first or second prize compared to nonprofits with email lists of 100,000 or more. Of course, our number cruncher has been wrong before, and you could prove him wrong again.
But he’s also noticed that GiveMN is randomly choosing one donor every hour during the 24 hours of Give to the Max Day. Each of these 24 donors will have $1,000 added to their donation.
We know that thousands of MinnPost readers check out our site between midnight and 6 in the morning. We’re not asking why.
But if you find yourself awake in the wee hours on Tuesday, Nov. 16, send MinnPost $10 or more online and see what happens.
If the stars are in our favor, your gift will grow by $1,000.
Daytime donations of course welcome too. All donations, day or night, will be matched by a fund established by MinnPost board members.