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MinnPost traffic continues to grow at a very nice pace

For January through April, 2011, the number of visits to MinnPost.com by Minnesotans (our most important metric) rose 30% compared with the same period a year ago.

For January through April, 2011, the number of visits to MinnPost.com by Minnesotans (our most important metric) rose 30% compared with the same period a year ago. We’re currently averaging about 288,000 Minnesota visits a month.

Overall (including non-Minnesotans), visits rose 27%, compared with January through April of 2010; we’re now averaging 483,000 total visits a month.

Page views by Minnesotans have grown about 28%, to an average of 605,000 a month, and overall page views are up 25% to an average of 875,000. (About 60% of the visits to MinnPost come from Minnesota, but they account for 69% of the page views, because Minnesotans look at more pages per visit than non-Minnesotans.)

Joel Kramer
MinnPost/Hugh Bennewitz
Joel Kramer

Our growth this year continues — and even accelerates — the traffic growth we reported in our 2010 end-of-year report. In the second half of 2010, visits by Minnesotans grew 18% over the same period in 2009.

We don’t expect to sustain 30% growth in Minnesota visits all year, because we’ll soon be running against those stronger second-half results. But I can say this to you, our readers: We’re pleased and grateful that you’re relying more and more on MinnPost to keep you informed about what matters to Minnesotans.

You’re also engaging more with us through social media.

We had just over 8,000 followers on Twitter at the end of 2010. We now have more than 10,500. We had about 3,500 likers on our main Facebook page, and we now have more than 4,350. So our social media presence has grown about 25% in four months. Our new Tumblr blog, which started late last year, has also shown substantial growth on a much smaller base.

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