A couple of weeks ago, MinnPost reporter Pat Borzi wrote a story about Lynx coach Cheryl Reeve’s irritation with local media for marginalizing her team compared to the so-called Big 4 men’s sports franchises — the Twins, the Wild, the Timberwolves, and the Vikings.
The story got a lot of attention on social media, and was one of our better-read pieces this month.
So it got us thinking: The Lynx get much less coverage than those other pro teams, but they do attract substantial crowds and have rabid followers, not to mention that they’re a lot more successful in the won-lost category than the men’s teams. Why not try providing regularly scheduled, smart, MinnPost-style coverage of them?
So starting today, Borzi will be writing a weekly report on the Lynx through the 2014 season, combining coverage of what’s transpiring on the court with behind-the-scenes stories about the team, its fans, and the business of women’s basketball.
Borzi, a frequent contributor to MinnPost, also freelances for The New York Times. Though known primarily for his baseball writing, Borzi has covered the NBA on and off since 1988, and written occasionally about the Lynx for MinnPost since 2010.
“The Lynx crowd is very much a MinnPost crowd — educated, passionate and engaged,” Borzi said. “That audience has been begging for something beyond the basic, meat-and-potatoes coverage. The Lynx offer so many great stories, and I’m thrilled for the chance to tell them.”
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