It came down to the wire, but a strong last-day push helped us achieve our Spring Member Drive goal of having at least 200 households increase their giving. We had 219 households step up, including 67 first time donors.
To everyone who contributed, THANK YOU!
Membership increased at each of our new levels, from Bronze to Platinum. Silver (which starts at $5 per month) overtook Bronze to become the most popular membership tier, suggesting readers found the new member benefits that start at that level to be especially appealing.
(In case you’re wondering, we will be contacting all members via email next week to let them know when and how they can start enjoying their new MinnPost member benefits.)
Recurring donations played a major role in the campaign, with 111 households either starting a new recurring donation or increasing the value of an existing recurring donation, amounting to a $14,878 increase in sustaining gifts.
Taking that together with $7,208 in one-time gifts and the $5,000 challenge grant we earned for meeting our campaign goal, the Spring Member Drive raised more than $27,000.
Again, we extend our deepest appreciation to all those who gave.
Here is a sampling of comments Spring Member Drive donors shared when we asked them why they support MinnPost…
Quality longer form journalism – fair, well written and tries to give context and perspective. The best new news in Minnesota in a long time. – Milda K. Hedblom, St. Paul
More in-depth news. – Anne G. Russ, Robbinsdale
Solid journalism on significant topics. – Mary Pattock, Minneapolis
The print equivalent of public radio. My go-to source for clear headed information and analysis on a range of topics, but especially Minnesota politics. Shout outs to Eric Black for his keen historical sense, Gregg Aamot for his occasional rural Minnesota reports (would like more of them), and even though I’m not a huge Wolves fan, Robson is always insightful. – Sam Nelson, Spicer
MinnPost is the best, especially when you have writers like Doug Grow. – Mark Welter, Ramsey
Great source of news! – Linda Mack, Minneapolis
I want to have good local journalism. – Joseph Sevick, Minneapolis
MinnPost keeps me up to date on local and national news with in-depth reporting. I totally depend on MinnPost perspective for news of the day. – Pixie Martin, Minneapolis
I learn things from MinnPost that are missing from the Star Tribune. – Paul and Linda Schelin, Minneapolis
Best education reporting. And I appreciate the writing of former Strib reporters. – Judy Farmer, Minneapolis
Beth Hawkins’ great education reporting. – Tad Piper, Hamel
MinnPost has excellent, in-depth reporting on news that is important to me about Minnesota and the world. – Tom Knabel, M.D., Minneapolis