On 11 different days in April, readers clicked on MinnPost pages more than 50,000 times. This happened on only 10 days in all of 2014. So we didn’t just break that record, we crushed it.
Page-view numbers can be misleading, because of spikes caused by one story going viral nationally. For example, one day in January 2014, MinnPost got 214,000 page views on a single story.
But for the 11 days in April on which we exceeded 50,000 page views, we did it without any story exceeding 5,000 in one day. The key was strong readership of five to 10 stories each day.
MinnPost’s mission is to provide high-quality journalism for people who care about Minnesota. We don’t make editorial decisions based on what will generate the most traffic — if we did, the site would look very different. But once we report and publish the stories that we believe news-intense Minnesotans will find important and interesting, it’s nice to know you’re reading them. Our top two stories for one-day traffic this month illustrate the point that our audience likes serious coverage: “Why the DFL blew up the St. Paul Board of Education” and “Why streetcars are losing their appeal as a mass transit option.”
Thanks for reading.