MinnPost Summer Member Drive under way

Tuesday marks the start of our Summer Member Drive, which aims to add 100 member households to our ranks by July 2 to give us our largest member count ever.

(You can help us get off to a great start by making a donation right now.)

While the purpose of this drive is the same as all of our previous fundraising efforts — enabling MinnPost to produce more great journalism for people who care about Minnesota — we’re approaching it somewhat differently than past campaigns.

Most important are a couple of changes we’ve made to improve the MinnPost user experience for our members, as a way to both thank those who already support us and inspire more of our readers to do so by making a tax-deductible donation.

  1. We’ve launched our newest member benefit, MinnPost+, bonus content for those who give MinnPost the equivalent of $5 per month or more. (Read our Monday announcement for details.)

  2. We’ve changed how we communicate. Starting with this drive, we will be tailoring our on-site membership messages for different users. If you’re not a member, you’ll be reminded all week in pop-up ads that we want and need your support, just the way you’re reminded during public radio and public television member drives. But if you are a member (and logged in) you won’t have to see all those reminders – you’ll just get one pop-up message thanking you for your support.

Both benefits require members to have a MinnPost user account, which anyone can create for free via our registration page.

We invite you to show your support for MinnPost and the high-quality journalism we produce by making a donation today in any amount.

And when you do, please take a moment to tell us why you support MinnPost. Throughout the drive, we will include your comments in our campaign updates, in the hope that they will inspire others who feel the same way to follow your example by making a gift of their own.

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