Another year, another stack of print spam phone books in a plastic bag from Dex.
This year had a new wrinkle. Dex delivered three books that I requested not to receive AND a door hanging acknowledging that I did not want to receive the books.
Yes, that is correct. They delivered a door hanger telling me that I’ve opted out of phone books while delivering phone books that I’ve opted-out of receiving.
I also received a phone call from Dex calling to verify that I did NOT receive books from them, as I had requested. Sadly, I had to tell them that their delivery team failed in their effort to NOT deliver their print spam to my door.
They did offer to come pick up the books that I previously told them I did not want.
So, by opting-out of Dex phone book deliveries, I ended up with even more waste on my doorstep than had I not opted-out. I get to deal with phone calls from them where I spend my time helping verify their incompetence. And additional fuel will be wasted retrieving the books they never should have delivered to me in the first place.
Is this a case of things having to get worse before they get better? While Dex clearly failed in this case, they do appear to be making an effort to create an opt-out system.
Something that the Yellow Pages industry claims it already has in place, but, in practice, it’s disappointing.
Better luck next year, Dex.
This post was originally published by Ed Kohler on The Deets.
Yes yes yes. Every time I get the DEX I carry it from my front door straight to the recycling bin. What a complete waste.
While I totally agree that there should be an opt-out program that actually works, what would be far better is an opt-IN program, where you only get DEX if you request it. Just imagine how much paper would be saved.
I get whipped up about this topic every year.
print phone book could be useless,because we have google.