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Wax Marketing: MN Blogger Conference puts PR folks out front

I used to always be the “people behind the people” but social media has changed all that for those of us in the PR biz. So how could I say no when the organizers of the first  Minnesota Blogger Conference asked me to speak. Even cooler, the event will be held this Saturday, September 11 at CoCo, the new collaborative workspace in Lowertown St. Paul.

It’s no secret to us that the Twin Cities is a busy hub of activity and expertise in the blogosphere. That was proven once again when the Minnesota Blogger Conference registered completely full in only two hours – not to mention the fact that it  currently has a wait list of more than 100 people.

The breadth and depth of the blogging community in our town is clear from both presenters and attendees of this event,  who represent incredibly diverse backgrounds from food and lifestyle experts, to journalists and PR’s like me. Speakers include StarTribune columnist James Lileks, Greg Swan, the Digital Strategy Director for Weber Shandwick, and  mom blogger and writer Molly Snyder.  I wish I could mention them all here, but you can find the impressive list of speaker profiles on the  event website.

Breakout sessions at the conference will cover all the important aspects of blogging, from the expected topics on  improving a blog and increasing traffic, to those that explore the legal aspects of blogging and ways to generate more advertising revenue.  (My session will cover ways to use a blog to get a book deal.) Again, I can’t list them all here so check out the rest of session outlines on the conference website here.

Although the Minnesota Blogger Conference is completely full, co-founders Missy Berggren and Arik Hanson have arranged for live bloggers and podcasts to report throughout the day.  You can attend virtually by following these real-time reports  on the main web site, as well as keep an eye on Twitter by following #MnBlogConf  There will also be an informal networking event the evening of Sept. 10 at Clubhouse Jager in Minneapolis. (For more on this event, please visit Judy Grundstrom’s awesome blog )

Kudos to Berggren, Hanson and co-organizers Katie Schutrop and Suzi Magill for creating an incredible inaugural event – one  that is completely volunteer-run, by the way. Sponsors that include Top Rank Marketing, Olson, and Fabuliss, as well as media sponsor have helped organizers create an  event that is free to attendees and one that is sure to be a testament to our outspoken and enthusiastic community of bloggers here in Minnesota.

This post was written by Bonnie Harris and originally published on The Wax Blog. Follow Bonnie on Twitter: @waxgirl333


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