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Jeff Moravec: Evening news no longer relevant to most Americans

Besides the fact that the network news shows have become soft and lifestyle-oriented, there are just too many better choices to get the latest news… choices where you don’t have to sit through commercial after commercial for pharmaceuticals.

Katie Couric is leaving the CBS Evening News. Does anyone really care?

I grew up with the titans of evening new anchors, most notably Walter Cronkite… but Dan Rather was pretty good in his early days as well (although we remember him mostly now for the strange habits he developed). In my house, and most others in the U.S., everything stopped at 5:30 p.m.

Not these days. I can’t even tell you when I last watched the evening news. (I even had to look to see who the anchors are at the three big networks.) Besides the fact that the network news shows have become soft and lifestyle-oriented, there are just too many better choices to get the latest news… choices where you don’t have to sit through commercial after commercial for pharmaceuticals.


And obviously I’m not alone.  In the first quarter of 2011, “CBS Evening News with Katie Couric” had the show’s lowest ratings since 1992 — which is as far back as Nielsen’s records go. The program averaged only 6.4 million viewers, and fewer than 2 million aged 25-54. Lady Gaga probably has more followers on Twitter than that.

It’s simple. The network evening news is simply no longer meaningful for the majority of Americans.

This post was written by Jeff Moravec and originally published on his blog. Follow Jeff on Twitter: @moraveccomm