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Get in Their Shoes Campaign auctions off one-on-one interviews with thought leaders

If you’re starting or building a business, wouldn’t it be great to have one-on-one mentoring from former Apple evangelist and current venture capitalist Guy Kawasaki? Or personal time with Jack Welch, the former CEO of GE.

If you’re starting or building a business, wouldn’t it be great to have a chance for a one-on-one mentoring from former Apple evangelist and current venture capitalist Guy Kawasaki? Or have personal time with the former CEO of GE, Jack Welch? Or a chance to ask Wired magazine’s Chris Anderson (also the head of the TED Conference) about all the things he sees that might be germane to your startup? Or talk about your social media startup with Charlene Li, co-author of the seminal work on social media called Groundswell?

Here’s your chance.

Patrick Tedjamulia, one of the founders of a nonprofit in Utah called the International Mentoring Network Organization ( reached out to me about a “Mentorship Auction” they’re holding and their Get in Their Shoes Campaign to promote it (thanks to Doug Pollei for the connection). Thinking that a post about the campaign might be a bit of a stretch for Minnov8’s mission with our focus on Internet and web innovation in Minnesota, I reached out to Patrick by email and tossed the ball in his court to give me a call so we could kick it around.

Tedjamulia is a brand manager at General Mills, and he grabbed a few minutes to launch a call to me so we could talk about it. As we discussed the campaign, what they’re trying to accomplish and the incredible lineup of mentors willing to be “bid on” for one-on-one mentoring time, I quickly realized that yes, this sort of thing would definitely be of interest to the Minnov8 readership!

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Here’s how this works: At the website you signup to bid on time with your favorite potential mentor and the winning bidder receives a 30-minute phone conversation with that mentor. Just concluded was an auction for a one-on-one mentoring opportunity with one of my favorite authors Daniel Pink, the New York Times bestselling author of “A Whole New Mind”, and “Drive.”

The current auction offers a mentoring opportunity with Caterina Fake, the co-founder of Flickr and now Hunch, and bidding ends Sunday, Feb. 21. Coming up are auctions posted for mentoring opportunities with the following individuals:


  • Fernando Aguirre, CEO and chairman of Chiquita brands: Through Feb. 24
  • Lawler Kang, author of “Passion at Work”: Feb 22 to March 3
  • Dave Logan, author of “Tribal Leadership and The Three Laws of Performance”: March 1-10
  • Chris Anderson, editor of Wired magazine and author of “Free!”: March 8-17
  • Charlene Li, founder of Altimeter Group and co-author of “Groundswell”: March 15-24
  • Stephan Roche, CEO of Kapitall: March 22-31
  • Dr. Clotaire Rapaille, author of “The Culture Code”: March 29 to April 7
  • Geoff Colvin, senior editor of fortune and author of “Talent Is Overrated”: April 5-14
  • Robbie Vitrano, CEO of Trumpet Group: April 12-21
  • Jeff Hayzlett, CMO of Kodak: April 19-28
  • Jeffrey Veen, web design and development guru and co-founder of Adaptive Path: April 26 to May 5
  • Aaron Magness, director of brand marketing for Zappos: May 3-12
  • Rafe Furst, entrepreneur, investor and business leader: May 10-19
  • Guy Kawasaki, managing director of Garage Technology Ventures: May 17-26
  • …and more.

Proceeds from the campaign go directly to the International Mentoring Network Organization (, a 501c3 nonprofit aimed at making professional mentoring available to everyone and truly founders of what they term the “Open Source Mentoring Movement.” Also, stop by their site to listen to some recorded calls to get a sense of what these sorts of mentorship opportunities are like.

Don’t miss the chance to be mentored and check out the site Get in Their Shoes.