\u201cHow to sell a country: the booming business of nation branding,\u201d the GuardianTourism is big business \u2014 and these days, so is the business of coming up with tourism slogans. This report, from the Guardian, talks to the people who help governments develop a brand that will magically lure tourists, students, and\/or investment dollars to their corner of the world. Reporter Sumanth Subramanian focuses on a specialized agency trying to develop a brand for Lipetsk, possibly the blandest, sleepiest region of Russia \u2014 nation-branding pushed to its most extreme. In the process, Subramanian raises compelling questions: I was left wondering, what makes a place a place, anyway? \u2014Sam Brodey, Washington correspondent\u201cOne Weird Trick to Fix Minneapolis' Moonbase Problem,\u201d Nick MagrinoHaving just walked up and down the almost open Nicollet Mall in downtown Minneapolis, the lack of retail is striking. There are too many intersections with at least one \u2014 and sometimes three \u2014 empty corners. But downtown doesn't lack retail as much as it lacks street-level retail. Nick Magrino envisions (with Phil Schwartz illustrations) what it would look like if existing restaurant and retail uses moved down a story. \u2014Peter Callaghan, local government reporter\u201cA New Study Examines How Consciousness in the Universe is Scale Invariant and Implies an Event Horizon of the Human Brain,\u201d Resonance Science FoundationThis piece takes a quick look at a new paper on the physics of consciousness, which examines evidence for "the scale-free nature of consciousness." It seems to make the fascinating suggestion that the complexity necessary to create consciousness in a system could be independent of its scale, making it fundamental to nature. \u2014Jonathan Stegall, User Experience Engineer\u201cSomaliland vote: Young people decry clan politics,\u201d Al JazeeraIt\u2019s difficult to remain optimistic in a country where corruption is widespread and jobs are hard to come by, but this Al Jazeera piece illustrates a different picture. When citizens of Somaliland, a self-declared independent state in Somalia, flocked to the polling stations Monday to choose a new president, young voters demand their share in a political field where clan elders almost always set the rules. \u2014Ibrahim Hirsi, workforce and immigration reporter.