Bachmann’s appearances are orderly, well controlled

All presidential candidates work hard to control their image, but Congresswoman Michele Bachmann is particularly good at it, the New York Times says.

She is “more controlling than most, carefully stage-managing her contacts with the news media and the public,” the story says:

That control is partly about her appearance, a far more complicated issue for a female candidate because there is no voter consensus on what looking “presidential” means for a woman. Viewers of a televised debate this month with seven male candidates scratched their heads when Mrs. Bachmann disappeared offstage during commercials, before learning she was touching up her makeup.

A recent profile in The New Yorker included a scene aboard a campaign plane in which an aide warned journalists not to photograph Mrs. Bachmann in cargo pants.

Questions from reporters also appear to be filtered, and there have been “hostile encounters” between her staff and reporters, the story said.

Alice Stewart, Bachmann’s press secretary, though, told the paper that her boss is no more focused on controlling her image and message than any other candidate:

“She’s concerned with spending time with the people. What she looks like is not of as much concern.”

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