Politico confirms what one viewing of a new Rick Perry web advertisement already suggested: Lucas Baiano, the video producer behind Tim Pawlenty’s up-tempo, stylized advertisements, has signed on with the Perry campaign.
The new Perry spot, titled, “Proven Leadership,” starts with bleak shots of broken-down manufacturing plants and empty storefronts over audio of an old speech from President Obama insisting the economy was rebounding. About halfway in, Perry starts speaking and the video turns patriotic, with shots of children, American flags and cheering crowds.
The video has all the lens flairs, quick cuts and booming music that were hallmarks of the Pawlenty web ads, starting with one from January plugging his book, “Courage to Stand.”
Devin Henry can be reached at firstname.lastname@example.org