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Crowning glory of Minnesota architecture: Foshay Tower

Courtesy of the Minnesota Historical Society
Foshay Tower, 821 S. Marquette Avenue, Minneapolis, 1928–1929.

Since 1929, the Foshay Tower has been a vital part of the Minneapolis skyline. When it was built, the thirty-two-story tower was the tallest building between Chicago and the West Coast. In the 1970s and 1980s, much taller skyscrapers were built, but the attractive Foshay Tower remained a crowning glory of Minnesota architecture.

Minneapolis businessman Wilbur B. Foshay was responsible for erecting this landmark. Foshay arrived in Minneapolis in 1915 to work for a local manufacturer of electric-light poles and telephone poles. He had spent most of the previous decade working for various utilities companies, and in 1916, he bought his own-the Ponca Electric Company of Nebraska.

In 1917, he incorporated the W. B. Foshay Company in Minneapolis. Then he and his company went on a spending spree, buying utilities in thirty states, Alaska (which wouldn’t become a state until 1958), Canada, and Central America.

Foshay’s company needed a headquarters. In the 1920s, the skyscraper was the dominant form of urban corporate architecture. Foshay wanted to build his own. He understood the promotional power of a tower with his name emblazoned on every side in ten-foot tall letters. Foshay told reporters that he had gotten the idea for the structure as a child. His father had taken him to see the Washington Monument in the nation’s capital. Foshay claimed that his memory of that marvelous sight inspired him to erect his tower.

In 1928, the Foshay Building Corporation sold stock to raise the proposed $4,409,633.82 needed to erect the tower. Construction began that same year and continued through the summer of 1929. When the Foshay Tower was complete, it rose just over 447 feet in the heart of downtown Minneapolis. Leon Arnal of the Minneapolis architectural firm Magney and Tusler conceived its tapering Art Deco design. The tower actually was built upon an existing two-story structure, which formed the base of the new skyscraper.

Foshay spared no expense. He hired famed sculptor Harriet Frishmuth to cast a bronze statue, Scherzo, for the building’s courtyard. An observation deck was added so visitors could get a bird’s-eye view of the downtown and Mississippi River. Marble, exotic woods, and bronze decorated the interiors. The twenty-seventh and twenty-eighth floors were occupied by Foshay’s lavish private offices and apartment, whose bathrooms boasted gold-plated faucets.

Foshay celebrated the opening of the tower with a three-day event, August 30 to September 1, that featured fireworks, dancing girls, and religious services. John Philip Sousa wrote the “Foshay Tower Washington Memorial March,” which his band performed several times during the festivities. The U.S. Secretary of War, James W. Good, arrived from Washington, D.C., to dedicate the structure. The Foshay Company paid travel expenses for dozens of dignitaries from across the nation. Special guests were also given complimentary gold watches, courtesy of the company. The total cost added up to $126, 894. Days later, Foshay rushed to New York to secure money to keep his company afloat.

Foshay’s empire collapsed soon after the celebration. The stock market crash in late October wiped him out professionally and personally. There was no money to pay off the tower’s builders, let alone to meet the payroll. Foshay’s check to Sousa bounced and the disgruntled bandleader forbade the playing of the “Foshay March” until the debt was paid. The W.B. Foshay Company folded, and the tower was put up for auction. Foshay faced criminal charges for mail fraud and, after two trials, ended up in Leavenworth Federal Penitentiary.

Over the years, ownership of the Foshay Tower changed a number of times. But even when other downtown buildings of its era were torn down, the Foshay remained. It had become a cherished Minneapolis icon and a reminder of the golden age of the 1920s. In 1978, the structure was added to the National Register of Historic Places.

Still, time and neglect took a toll on the aging building. Twin Cities real estate developer Ralph W. Burnet and Ryan Companies announced plans to renovate the tower in 2006. They hired local historic consultants Hess Roise and Company to help restore some of the original Art Deco features. On August 13, 2008, the refurbished Foshay Tower reopened as the W Minneapolis-The Foshay, a 230-room hotel.

For more information on this topic, check out the original entry on MNopedia.

Comments (1)

  1. Submitted by Steve Hoffman on 08/12/2014 - 03:47 pm.

    Ah, the Foshay!

    I remember when I was a kid — when my folks would drive down to Minneapolis from upstate, the Foshay was the first thing we’d see to tell us we’d nearly arrived! You could see that thing from MILES away.

    Then later on there was always the Weather Ball on top of it to tell us what was happening. Not that we could see it from home, of course, but WCCO would always tell us “The Weather Ball is Green, No Change Foreseen!” or “The Weather Ball is White, there’s snow tonight!” Love the Foshay, wish I could live there.

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