Influenced by the work of Los tres grandes (the three greats: Diego Rivera, José Orozco, and David Alfaro Siqueiros) and post-Mexican Revolution ideologies, the Chicano mural movement claimed the urban sphere as public space for Chicano people. Artists reshaped the visual environment of their barrios (neighborhoods) through historical counter-narratives that celebrated pre-Columbian ethnic pride while centering local communal history. Chicano murals told the story of La Raza (the people) in an empowering way to affirm its ideals and educate barrio residents about alternative histories of protest.
National organizations such as the Crusade for Justice, La Raza Unida Party, and the United Farm Workers financed Chicano artists’ work to amplify their own political message. Public art projects recruited lead artists, artists’ collectives, neighborhood activists, and youth volunteers, giving the entire community ownership over murals. They painted in schools, in public parks, on freeway support pillars, and on the walls of local businesses. In this way, they beautified public space at a time when federal urban renewal programs and highways were transforming American cities.The Chicano muralismo movement in St. Paul, similarly, promoted ethnic pride and self-determination in a barrio under redevelopment. When city officials cleared the flood-prone West Side Flats during the early 1960s, they forcibly displaced long-settled Mexican American families to Concord Terrance. To recreate the close-knit community of the Flats, two influential community organizations, Our Lady of Guadalupe Church and Neighborhood House, relocated to Concord Terrance. Chicano artists painted powerful images in public spaces there to celebrate Mexican culture and advocate for the West Side’s Chicano movement, claiming ownership over this new neighborhood. Portrayals included the Aztec and Indigenous heritage of the Mexican American people in localized heroic stories of immigrant working-class livelihood.
Gabriel Romo and Jose Estrada were two of the first Chicano artists to paint a Chicano-oriented mural in St. Paul, in 1969. They painted the interior of the Guadalupe Area Project building with a series of Aztec deities to promote ethnic pride and cultural belonging. Unlike the Chicano muralismo movement in other American states, which often relied on an anti-European political message, Chicano murals in St. Paul focused on celebrating cultural traditions. Murals became cultural billboards for the local Mexican American community. Pioneering Chicano artists like Armando Estrella organized a mural program funded by Community Programs in the Arts and Sciences (COMPAS) to cover graffiti that represented exclusionary politics. The commissioned art was displayed to the community during the El Midwest Canto al Pueblo ten-day festival in 1977.
By the late 1980s and early 1990s, local murals evolved from an exclusive narrative of Chicano ethnic pride to a more inclusive one. While the area remained an immigrant neighborhood well into the 2000s, it supported a growing population of Puerto Ricans and Cubans as well as other immigrant groups from Latin America, Africa, and Asia. The first non-Chicano-style mural painted in St. Paul’s West Side was “Hunger Has No Color” (1985). Commissioned by the West Side Food Bank and painted by artists (John Acosta, Richard Schletty and Armando Gutierrez) from different ethnicities, the mural brought attention to the worldwide struggle against poverty and showcased the power of diversity.
By the late 1990s, Riverview Economic Development Association (REDA), a non-profit association that supported West Side businesses, coined the name “District Del Sol” for the growing commercial center around Concord Street (now Cesar Chavez Street). REDA sponsored beatification projects not only to attract urban tourism but to commercialize the barrio’s marketplace. Some of their initiatives focused on pairing local youth organizations, like Teens Networking Together (TNT), with local artists to restore former murals. Unfortunately, not all murals were successfully restored. Acosta estimates the average lifespan of an outdoor mural to be no longer than ten years.
In the twenty-first century, murals continue to brighten the streets of St. Paul. In 2021, Comunidades Latinas Unidas En Servicio (CLUES) commissioned Juan Chawuk, an international artist and Indigenous Maya Tojobal from Chiapas, Mexico, to paint a mural for the organization’s fortieth anniversary inside their St. Paul headquarters.
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